Brand yourself

Some people have totally owned the idea that they are a brand that drives the image of their business. Sir Richard Branson immediately comes to mind - inextricable from his Virgin empire, Branson has won the hearts of the British people (and beyond) for being the cheeky, irreverent, champion of the underdog. With books like 'Screw It, Let's Do It', he makes us feel like we could all be millionaires if we'd take a few intelligent risks. His message is straight, simple and consistent.

Someone else whose brand is crystal clear brand is Lisa Tse. Owner of her own creative consultancy, Lisa is the very public face of the business which is unashamedly feminine and luxurious, catering for high end premium brands. Check out her work at www.lisatse.com.

Scrapbook blogging: Forever 21

Loving the scrap book style blog of LA chain Forever 21. (Love the quirky fashion too but that's a post for another day!)

http://blog.forever21.com/category/fashion/

There's nothing more satisfying than...

...an insanely easy and clever diy project: http://www.buzzfeed.com/peggy/31-insanely-easy-and-clever-diy-projects

Paula Cummings

Paula Cummings is the one to watch in premium styling, cutting and bespoke wig creation. Lightfoot was pleased to create a brand for this fast rising hair designer, including a brand new web presence (www.paulacummings.blogspot.com) and photoshoot and business cards.

GIFTED Grassroots Performing Arts Summer School

Performing arts has timeless appeal and this summer we've been busy designing the promotional material for one of our Bedfordshire based clients, MIGHTY who will be running GIFTED Grassroots Performing Arts Summer School for 11-16 year olds in North London.

For more information contact MIGHTY on 07879 440 442 or email gifted@mighty1.org.

SMART schools admission software launch

Hometrack, part of the Asset Trust Group, required a Flash demo to showcase an innovative new application called SMART. SMART accurately measures distances from pupil's homes to schools making huge effeciency gains for local education authorities in the schools admissions process.

The project utilised Flash and Camedia software to create a presentation and demonstrate the features of the software with a voiceover. The software was launched via the website with the demo being given to potential clients on complimentary branded USB sticks.

Project used:

Flash

Camedia

Voiceover

Backind music

View demo

Cakes by Candy are the sweetest gift

Cakes by Candy is a traditional company that needed a website and fresh identity. The product has been a hit with clients for years - honest, mouthwateringly good baking that keeps you coming back for more.

Founder Kehinde Obidipe was very clear on her desires for the functionality of the site and Lightfoot Media helped to identify Candy's style creating a brand identity that is as sweet and fresh as its cookies and cakes. The results are good enough to eat.

Projects:

Brand Identity

Business cards

Website and gallery

Email marketing campaign

Blog

Social networking links

Website optimisation

www.cakesbycandy.co.uk

Check out more of Cakes by Candy's most recent creations below: