Some people have totally owned the idea that they are a brand that drives the image of their business. Sir Richard Branson immediately comes to mind - inextricable from his Virgin empire, Branson has won the hearts of the British people (and beyond) for being the cheeky, irreverent, champion of the underdog. With books like 'Screw It, Let's Do It', he makes us feel like we could all be millionaires if we'd take a few intelligent risks. His message is straight, simple and consistent.
Someone else whose brand is crystal clear brand is Lisa Tse. Owner of her own creative consultancy, Lisa is the very public face of the business which is unashamedly feminine and luxurious, catering for high end premium brands. Check out her work at
www.lisatse.com.
